We, Maiji Network Technology Co.,Ltd, are a technology company that designs, develops and operates mobile apps and games. With this Privacy Policy,We process your Personal Data when you contact us, play the Game or use other Services offered by us.
We respect your privacy and strive in such cases to follow best practices in the area of processing your Personal Data, in particular in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC, also known as the General Data Protection Regulation (GDPR).
This Privacy Policy and Cookies Policy explains who we are, how we process your Personal Data, what cookies we use, what your rights are in this regard and how you can contact us if you need to.
Note: The Privacy Policy and Cookies Policy has been created for information purposes only, which means that it does not give rise to any legal obligations either for you or for the Service Provider (it is not a contract). Consequently, we reserve the right to amend this Privacy Policy and Cookies Policy from time to time.
Personal Data, Contact Information, including your country or region, name, surname, e-mail address or username. Profile and Gameplay Information, such as your screen name, avatar or profile picture; your in-game progress, scores, achievements and payments (including what you paid for, when and for how much). Device Data, including your persistent and non-persistent unique device IDs, Identifier For Advertisers (“IDFA”) on iOS, Google Advertising ID on Android, Identifier for Vendor (“IDFV”) on iOS, App Set ID on Android, and game center ID. etc.
Processing, All activities performed on Personal Data. For example: collecting, storing, updating, deleting data.
All capitalised words/phrases used in this Privacy and Cookies Policy and not defined above should have the meaning defined in the Regulations, unless a different meaning is clear from the context in which they are used.
When you play the Game, we may use cookies and other related technology (see section VI of this Privacy and Cookies Policy for details), which allows us to maintain the proper functioning of the Games and to analyse information about your activity in the Game. We process this data to improve the quality of the services we offer and to improve the functioning of the Game. It may also be the case that cookies (or similar files) help us tailor the content available through the Game to your interests (profiling). We may use certain cookies for marketing purposes, both in the App or on the websites of our business partners.
In general, the legal basis for the use of cookies and similar technologies is your consent.
However, the basis for processing data that has been collected using cookie technology is our legitimate interest or that of a so-called third party (Article 6(1)(f) of the GDPR) among other things, the need to ensure the highest quality of the content, and sometimes also the marketing of our or our partners' products and services, in which case the partners are not involved in the processing of your data. To the extent that also our partners may have direct access to this information the legal basis for such processing is your freely given consent (Article 6(1)(a) of the GDPR).
We process your Personal Data on the basis of your consent until you withdraw it. Your Personal Data processed on the basis of our legitimate interest may be stored until you object to its processing, except where, despite your objection, we conclude that there are compelling legitimate grounds for the processing overriding your interests, rights and freedoms, or grounds for establishing, exercising or defending claims.
The above does not apply if the use of cookies and similar files is necessary for the correct operation of the Game (to provide you with an electronic service), where we rely on the law and, as applicable, the necessity of the processing for the performance of the Service Agreement (Article 6(1)(b) of the GDPR). Your Personal Data is then processed for the period necessary for these purposes.
Information about the recipients of your Personal Data, including the possible transfer of your Personal Data to third countries, is detailed in section IV below.
The rights you have in relation to the processing of your Personal Data are detailed in section VI below.
In order to use the Services (e.g., create an Account, participate in Games via Account, or purchase Virtual Values), you may be required to provide certain Personal Data, such as your name, surname, and email address. The provision of all information is voluntary; however, some data is necessary to enter into a Service Agreement. Failure to provide such data may mean it is not possible to enter into such an agreement.
Your Personal Data that is not required may help us in improving our Services. We may also use it for statistical purposes.
The purpose and legal basis of the processing is the conclusion and proper performance of a Service Agreement (Article 6(1)(b) of the GDPR) for example, the creation of an Account for you, enabling you to participate in the Game via Account or purchase Virtual Values, and the storage of your Game history.
Your data may also be processed for marketing activities, such as presenting you with advertisements and offers (discounts), tailored to your interests based on profiling. The legal basis for these activities is Article 6(1)(f) of the GDPR the legitimate interest of the Controller or a third party (the Controller's own marketing or that of its partners).
We may also process your Personal Data to detect and prevent any threats to privacy, fraud, or other malicious activity and to establish, exercise, and defend claims that may arise in the course of the relationship between you and the Controller. The legal basis for this processing is our legitimate interest (Article 6(1)(f) of the GDPR). Additionally, we may process some of your Personal Data to fulfil legal obligations (e.g., tax and accounting obligations) the legal basis for this processing is the need to comply with a legal obligation (Article 6(1)(c) of the GDPR).
Your Personal Data will be processed for the duration of the Service Agreement. However, for greater protection, it may be deleted three years after your last activity via Services. This period may be extended if necessary in connection with possible claims or legal proceedings. In any case, the longer retention period for Personal Data will apply.
Personal Data processed on the basis of our legitimate interest may be processed until you object to its processing, except where we determine there are compelling legitimate grounds overriding your interests, rights, or freedoms, or grounds for establishing, exercising, or defending claims.
Information about the recipients of your Personal Data, including the possible transfer of your Personal Data to third countries, is detailed in section IV below. Your rights related to the processing of your Personal Data are detailed in section VI below.
Your Personal Data, including those you provide when visiting our social media profiles (such as comments, likes, internet identifiers), are or may be processed for the following purposes:
Providing Personal Data is voluntary, but it may be necessary to fully utilize the functionality of our social media profiles.
Your Personal Data will be processed for the period necessary to achieve the above purposes or until you effectively object. Additionally, it will be processed for the time required by legal regulations (e.g., tax, accounting), unless a longer period is required in case of potential claims. In each case, the longer storage period of Personal Data will apply.
Information about the recipients of your Personal Data, including any transfers of your Personal Data to third countries (outside the European Economic Area), is detailed in section IV below. Your rights in connection with the processing of your Personal Data are detailed in section V below.
When you contact us, for example, via email, available forms, social media, etc., examples of your Personal Data that we may process include your Personal Data that identifies you (e.g., email address, IP number), contact metadata (e.g., date of contact, duration of our conversation), and the content of our communications (e.g., content of emails). Your Personal Data is processed to answer your enquiry, to improve our communication, to enhance customer service, and for marketing purposes.
The purpose of the processing and the legal basis for the processing depends on the context of the communication. If you contact us only to obtain general information, for example, about the Services, we will process your Personal Data based on our legitimate interest (Article 6(1)(f) of the GDPR). However, if your enquiry leads to the conclusion of a Service Agreement, the relevant legal basis for the processing will be Article 6(1)(b) of the GDPR. If a contract is already in place and you contact us about its performance, the basis for our actions is Article 6(1)(b) of the GDPR.
We may also process your Personal Data for the purpose of establishing, exercising, or defending claims the legal basis for this processing is our legitimate interest (Article 6(1)(f) of the GDPR).
Providing your Personal Data is voluntary but necessary to communicate with us effectively. Personal Data collected in connection with communications may be processed for a period ranging from a few days to several months, depending on the nature of the communication. Your Personal Data processed on the basis of legitimate interest may be stored until you object, except where we conclude there are compelling legitimate grounds for continued processing.
The protection and use of Personal Data by social media sites you use when contacting us is described in their privacy policies. For example, you can view Facebook's privacy policy here: https://www.facebook.com/policy.php.
Information about the recipients of your Personal Data, including potential transfers to third countries, is detailed in section IV below. Your rights related to the processing of your Personal Data are detailed in section VI below.
Your Personal Data, as well as other data collected in connection with your activity in the Game and the use of our Services, may be processed for marketing, analytical, and statistical activities by the Controller or its partners. This includes presenting you with advertisements and offers (discounts), tailored to your interests based on profiling (e.g., analyzing your activity, purchase history, and behavior in the Game).
Our profiling does not significantly influence your decisions. The legal basis for processing for marketing purposes is Article 6(1)(f) of the GDPR the legitimate interest of the Controller or a third party.
Access to your Personal Data is limited to our appropriately authorized employees, associates, vendors, partners, consultants, or auditors, and only to the extent necessary to perform their responsibilities. Entities supporting us in operating the Services and Games, such as those providing hosting/IT services, tools for communications or marketing campaigns, and legal counsel, may have access to your Personal Data. These entities only receive the information necessary for their activities.
The recipients of your Personal Data may also include platforms on which the App or Game is made available (e.g., App Store, Google Play, Facebook). If you use the Game in such a way that other users can access your Personal Data (e.g., publishing results or participation information), those users may also be recipients of your data.
Some of the entities providing solutions to us may be located outside the European Economic Area (EEA). When we transfer data outside the EEA, we implement required security measures, including standard data-protection clauses adopted by the European Commission. You may contact us to receive a copy of these safeguards.
In some cases, we may be required to provide your Personal Data to public authorities, provided that there is a legal basis to do so in the course of their proceedings.
In order to ensure the efficient exercise of your rights, please send all requests to the email address set out in the glossary, write GDPR Request in the subject line, and specify which right you wish to exercise in the body of the email. This is a recommendation, not a requirement, and you will not lose your rights if you make a request in another way.
At any time, you have the right to:
If you have any comments or concerns about our data practices, we encourage you to contact us first.
Cookies are small data files placed on your device when you visit the Game. They store information about your usage of the Game. We use cookies and similar technologies to recognize you as a returning User, improve our service quality, collect statistical data, and for marketing purposes. Cookies also help us analyze the popularity and effectiveness of our offers.
The cookies we use collect information about visitors of the Game, regardless of whether they place an order or have an account. Some information in cookies may not be considered Personal Data under the GDPR, but depending on usage, it may be linked to a specific person.
You can modify the use of cookies or block them completely via your browser settings, though doing so may affect the proper functioning of our Games. We recommend not disabling cookies for an optimal experience.
We provide detailed information on which cookies we use and for what purposes in the Game.
We use two types of cookies:
Depending on the situation, we may use the following types of cookies:
We may collaborate with other companies on marketing activities, which may result in the placement of cookies from these entities. These cookies help present personalized ads based on your interests. For details, refer to the privacy policies of the entities listed below.
We may use services from the following entities that may use cookies in the Games:
These entities may become controllers of your Personal Data due to the use of their cookies in the App or Game. For more information, refer to their respective privacy policies.